NARVA – Automotive quality lighting with a new look
Press Information
March 8, 2016
NARVA – Automotive quality lighting with a new look
Aachen, Germany – NARVA light bulbs have been developed and produced for over 60 years. The German brand is distributed worldwide and has made its name in the field of automotive and inspection lamps, and is a recognized leader in several parts of the world, such as Central and Eastern Europe, Northern Africa, Asia and Latin America. The brand begins this year with a new product design and online presence in this segment.
The wide range of NARVA lamps complies with the highest quality standards, following strict German, European and international regulations. Innovative products in the NARVA lighting range are distinguished by high quality and reliability – at an affordable price. The brand is therefore making an active contribution to ensure that all drivers worldwide have access to lighting solutions for increased safety and visibility. The comprehensive portfolio satisfies the expectations of all customers and NARVA continuously enhances its product range and quality standards to maintain its prime positioning. After thorough market research, NARVA is launching its new 2016 brand identity at all levels.
New logo with a new slogan
The NARVA brand’s distinctive logo is now supplemented by the new slogan “Licht Tradition” that is internationally understood and refers to the long success story of the brand. What is more, the logo has adopted the three colors of the German flag. They reflect the major brand values: the German heritage and long tradition as lighting expert, which consumers will immediately see when holding the packing in hands.
New packaging for products of proven quality
Alongside the new logo, NARVA quality products will also come in new packaging. This plays an essential role in customer acquisition at the point of sale (POS). All packaging types are adorned with the new logo, quality seal and a modern road shape. The most commonly used type of packaging at NARVA is the C1 carton box. It is found on many garage and workshop shelves. The blister packs for retail customers ensure the lamps are easily recognizable and all the important information is marked on the front of the packaging. The most attractive option is the duo box: it contains two lamps in a robust plastic box, suitable for both an immediate lamp change by pair or as a spare kit for the road.
Soft relaunch of the online presence
Of course, the new product design requires a realignment of the online presence. This means that the NARVA website will draw attention to the product range accordingly. In addition to new graphics, the website also makes the updated product catalogue available for download.
All new packaging and the refreshed website will be available together with newly designed displays from early April 2016. By taking these first steps, the traditional NARVA brand is repositioning itself to focus on the automotive and workshop lighting market with innovation and quality.
For more information, please visit the website: www.narva-light.com
About NARVA
The NARVA trademark association „Mitteldeutscher Warenzeichenverband NARVA e.V.“ is a consortium of innovative German light manufacturers who manufacture products in accordance with strict German quality standards and who offer professional solutions to their customers. The brand NARVA brings together successful, market-conforming new developments and advancements in products for global lighting applications. As a brand, NARVA first was registered in the national trademark register of German Democratic Republic in 1957 by only one factory, VEB Glühlampenwerk Plauen. Later on, in 1963, the trademark was already used by lots of lighting factories in the former GDR and also registered in the Federal German Republic. Today the brand is registered in almost 100 countries and is represented by a dense network of authorized importers, traders as well as subsidiaries all over the world.
The rights of use for NARVA branded products are subdivided according to product groups and transferred for exclusive use to one Member Company of the trademark association.
To learn more about the NARVA trademark association, visit narva.de
About Lumileds
Lumileds is the global leader in light engine technology. The company develops, manufactures and distributes groundbreaking LEDs and automotive lighting products that shatter the status quo and help customers gain and maintain a competitive edge. With a rich history of industry “firsts,” Lumileds is uniquely positioned to deliver lighting advancements well into the future by maintaining an unwavering focus on quality, innovation and reliability.
To learn more about our portfolio of light engines, visit lumileds.com.