New modernized website for distinguished NARVA brand
November 3rd, 2017
New modernized website for distinguished NARVA brand
Aachen, Germany – Today, NARVA continues to refresh the appearance of its distinguished 60-year-old brand. Following last year’s brand update, the leading light manufacturer is unveiling the new-look and responsive version of its website: www.narva-light.com. Improving the user experience with a more visually appealing design and convenient access to product and lighting technology information, the new website helps the user find the perfect lighting product for their needs.
“NARVA is known for high-quality, reliable and affordable lighting products,” says Mark Buelow, Global Strategic Marketing Manager Lamps and LEDs at Lumileds. “Not only does it look great; the new NARVA automotive website makes it even easier for customers to access our comprehensive lighting range.”
Clear and easy to navigate website
When you come to a website like NARVA automotive, your number one goal is to find product information, in order to learn more or make a purchase. The new website design makes it easy to do just that.
With clear categorization of the full NARVA automotive product range, you now have more simple and intuitive ways to easily access detailed product information. You can download or print a full PDF brochure, or individual product pages, at the click of a button. And while you are searching for a particular automotive product, the website will offer you recommendations for other suitable items.
Information is also available in 10 different languages, including English, Spanish, Portuguese (new), German, Polish, French, Russian, Italian, Arabic and Turkish. You can manually select your preferred language, but the new website will automatically detect your browser’s language and choose the correct language for you.
Quickly find your local dealer
Search for a specific NARVA supplier anywhere in the world, or search by your location to find the nearest automotive lamp dealer to you. You can filter by product type (such as halogen, xenon and LED) or by dealer type (such as retailer, wholesaler and garage).
With the results presented on a Google map and direct links to the dealer websites provided, you can quickly find the best supplier for you. If you’re using this feature on a smartphone, the contact phone number will become clickable allowing you to easily call that dealer.
Access the website wherever you are
The new NARVA automotive website is now responsive, meaning it works well on your mobile devices. For smartphones, this includes: Safari on iOS 8 to 10, Chrome Lite on Android 5 to 7, Internet Explorer 11 on Windows phone 8 to 10 and Microsoft Edge on Windows phone 10. For tablets, this incudes Safari on iOS 8 to 10 and Chrome Lite on Android 5 to 7.
New look for a mature brand
“Developing and producing high quality light bulbs for over 60 years, NARVA has continuously added user benefits,” added Mark Buelow. “Customers now have access to a state-of-the-art, user-friendly and rapid responding web experience.”
The German brand NARVA is synonymous with reliability and quality at an affordable price – every automotive light product undergoes stringent quality control during a rigorous production process. Distributed worldwide, it’s recognized as a market leader for automotive and inspection lamps in many parts of the world, including Central and Eastern Europe, Northern Africa, Asia and Latin America. NARVA continues to innovate and extend its comprehensive portfolio of superior lighting products for all kind of vehicles.
To find out more: www.narva-light.com
About NARVA
The NARVA trademark association “Mitteldeutscher Warenzeichenverband NARVA e.V.” is a consortium of innovative German light manufacturers who manufacture products in accordance with strict German quality standards and who offer professional solutions to their customers. The brand NARVA brings together successful, market-conforming new developments and advancements in products for global lighting applications. As a brand, NARVA first was registered in the national trademark register of German Democratic Republic in 1957 by only one factory, VEB Glühlampenwerk Plauen. Later on, in 1963, the trademark was already used by a number of lighting factories in the former GDR and also registered in the Federal German Republic. Today the brand is registered in almost 100 countries and is represented by a dense network of authorized importers, traders as well as subsidiaries all over the world. The rights of use for the brand NARVA are divided according to product groups and Lumileds has the exclusive right to use the NARVA brand name for automotive lighting products.
About Lumileds
Lumileds is the global leader in light engine technology. The company develops, manufactures and distributes groundbreaking LEDs and automotive lighting products that shatter the status quo and help customers gain and maintain a competitive edge. With a rich history of industry “firsts,” Lumileds is uniquely positioned to deliver lighting advancements well into the future by maintaining an unwavering focus on quality, innovation and reliability. To learn more about our portfolio of light engines, visit lumileds.com.